About the product
- PLATINUM AT HOME HAIR DYE: Convenient hair color kit for at-home use for those with naturally light blonde to medium brown hair
- LIFT YOUR COLOR SEVEN LEVELS: Luminous Platinum Powder, a super lightening powder, works on darker base shades and lightens hair up to seven levels
- LESS HAIR DAMAGE: Formulated with Bond Restore Complex, an anti-breakage technology that causes less hair damage after achieving blonde results
- BOOSTS BLONDE & BANISHES BRASS: Get beautiful blonde without a salon. The violet-pigmented conditioner banishes brassy tones
- AMMONIA & PARABEN FREE: Ammonia-free and paraben-free permanent hair formula leaves hair glowing with lustrous shine