About the product
- SIMPLY SMOOTHING HAIR CARE - The Acure Simply Smoothing Shampoo delivers hydration and moisture for women and men with fine, dry, or damaged hair and scalp while helping to smooth and soften
- MARULA OIL & COCONUT WATER - Infused with marula oil to tame frizz, boost shine, and support healthy-looking hair, plus coconut water to hydrate and refresh strands without adding weight
- SAFE FOR ALL HAIR TYPES - Our hydrating and moisturizing shampoo is 100% vegan, paraben free, sulfate free, and gentle enough for daily use on color-treated, straight, wavy, or curly hair
- EASY TO USE - Massage our smoothing shampoo into wet hair and scalp. Rinse thoroughly. For best results, follow with Acure Simply Smoothing Conditioner to lock in softness and shine
- GOOD HAIR DAYS FOR ALL - We create clean, vegan, and cruelty-free beauty products that make high-performance hair care accessible to all, because good hair days should be for everyone
