About the product
- CLASS, GLASS, NO BRASS: Neutralize brassy yellow and orange undertones with Serial Blonde Purple Toning Shampoo, Bed Head's signature toning solution for cool blondes refresh. When you need to tone down the brass, Serial Blonde has you covered
- SALON RESULTS AT HOME: Serial Blonde Purple Toning is our color-correcting shampoo tailored specifically to restore cool, vibrant tones to blonde hair. Designed and used by style professionals, you'll love your salon-quality results from home
- BLONDE TONING FORMULA: Hydrolyzed Pearl and Rice Bran Extract nourish and add luminous shine; Milk Protein conditions and softens strands; violet pigments neutralize unwanted warm tones for a cooler, brighter blonde
- FOR BLONDES, SILVERS & HIGHLIGHTS: Serial Blonde Purple Toning restores cool, bright tones to all kinds of light hair. Whatever color you're rocking, trust Serial Blonde to kick brassiness to the curb and keep your color fresh and vibrant
- HOW TO USE: Work shampoo into wet hair and leave on for 1-3 minutes, then rinse well. For best results, follow with Serial Blonde Conditioner for maximum toning and shine
